City of Melbourne

Melbourne Spring Fashion Week (MSFW) is one of the highlights of the Melbourne event calendar. To bring to life its theme of Fashion Reborn, our winning concept for The Hub (the festival's public event space) celebrated a pairing that exists within nature and fashion alike – form and structure – in a fresh and dynamic manner. 

Creating flexible and connected forms that filled The Hub and allowed light, shapes and florals to spring out of the air, the creative solution was called the best theme in years by the COM event team.

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