Ford Motor Company - Digital Road
An interactive game and installation at motor shows, highlighting intelligent Internet-enabled devices that Ford Motor Company were developing to enhance the ownership and driver experience. This was the first time that the company had used gaming technology to deliver product info. Digital Road later underwent further development to be more interactive and have a greater life outside of motor shows.
Mascot design: Turin Winter Olympics 2006
Together with my designer partner, we created the rationale, characters, story and pitch for ‘Lupo & Lina’ - the proposed mascots for the 2006 Turin Winter Olympic Games.
Designed to embody core values of the Olympic movement and the unique characteristics of Turin and its culture, the concept was eventual runner-up out of over 2,500 worldwide entries.
Ford Motor Company: Journey
In 2000, I wrote and edited Journey, a story of the development, design and delivery of the Journey Zone at the Millennium Dome, Sponsored by Ford, this award-winning experience showcased the past, present and future of travel.
" Journey is a testament to the fruits of teamwork. Its instructional aspects are so entertaining that you don’t feel lectured to. Its entertainment is so instructive that you don’t feel pandered to."
Fast Company Magazine - April 2000
The book was presented to over 500 businesses, organisations and individuals around the globe who collaborated on bringing this remarkable installation to life.