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Lavazza

To help Lavazza shift brand perceptions among the coffee industry, we planned, designed and delivered Baristar – a nationwide search for talented coffee stars. Each element was designed to deliberately feel unlike anything Lavazza had previously done.

The program was extremely well received by industry and trade press as well as usually hard-to-please baristas. In total, over 300 baristas took part, with the final judging taking place at a national coffee expo attended by over 10,000 coffee fans.

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