Pepsi

Schweppes Australia wanted to communicate the launch of Pepsi Next to a critical audience at a key Supplier Expo. With thousands of attendees and hundreds of stands, brands and products competing for their attention, the stand had to literally stand out. 

The approach we took was to update the classic Pepsi Challenge, taking away people’s senses in a dramatic fashion so they could concentrate on the taste and give them an experience to remember. 

The experience saw hundreds of people queue to take part and won the Expo’s Most Innovative Award.

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