An eclectic mix…
I’m a Melbourne-based CD/Copywriter with almost 30 years’ experience in helping brands communicate, connect and engage with audiences of every size and type and in all sorts of ways. I’m currently working with agencies right cross the comms spectrum and am always interested in collaborating with people and places doing interesting things.
I’ve worked in South Africa, the UK and Australia for some of the world’s biggest and best-known brands across the worlds of advertising, design, in-house retail, brand experiences, events, PR, internal comms and employee engagement.
In that time, I’ve created ad campaigns, immersive art galleries; hard-hitting issue-led CSR campaigns; multi-story expo stands packed with technology; global launches and roadshows; numerous employee engagement, EVP and culture programs; dozens of conferences; brand experiences; sponsorship activations; in-store promos; retail design and a lot, lot more.
Some places typically find this variety hard to label and I often get pigeonholed as the ‘activation/experiential’ guy. While it’s true that’s a big chunk of my story, I really just love figuring out powerful, unexpected and effective ways for businesses to connect with their various audiences - regardless of the media or discipline involved.
Some of the skills I bring to the table:
Creative strategy & direction | Campaign concepts | Experiential design concepts | Employee Engagement | EVP creation | Event Strategy & Narrative | Integrated communications from idea to execution (B2B & B2C) | Brand purpose/positioning/narrative design & storytelling | Taglines & Naming | Copywriting (there's very little I haven't written for incl. packaging, retail, web, environmental design, POS, promotional copy, ads in every media, live scripts etc)
Brands I've worked on:
Bentley; BMW; Cadillac; Ford; Infiniti; Jaguar; Mazda; MINI; Mitsubishi; Nissan; Peugeot; Renault; Toyota; FUSO Trucks; Repco; Toll Group; Asahi; CUB; Premium Beverages; Treasury Wine Estates; Metricon; Wesfarmers; Deloitte; ANZ; NAB; Westpac; Barclays; Royal Bank of Scotland; iSelect; The Body Shop; L’Oreal; Unilever; Nestle; Mondelēz; Lavazza; The Coca-Cola Company; Schweppes; Coles; Kmart; Fonterra; Heinz; Mars Petcare; Ipsen; Optus; Telstra; Nokia; Ericsson; BP; Shell; Essential Energy; EnergyAustralia; Dulux; TAC; Yarra Trams; CSR Building Products; BHP; South32; Royal Mail Hotel Dunkeld; City of Melbourne; Melbourne Racing Club; Racing Victoria; Disney; Paramount Entertainment; 20th Century Fox; Australian Grand Prix Corporation; SoilWorx; SubTrux; Castle Estate; Meris Food Equipment
Places I've worked at:
April 2018 - Current: Freelance Creative Director (Melbourne & Sydney)
Collaborations with GPJ; KOJO; Imagination; Jack Morton Worldwide; Rizer; 35 Degrees North; Because XM; Belong; Redhanded; Weave; IndigoLIVE; Gemba; Bunch; Graffiti; Slipper & Slipper; Earl Brandspace; Seeker Agency; Digital White Space; The BITE Project
November 2015 - April 2018: Creative Director: Neonormal (Melbourne)
September 2012 - November 2015: Creative Director: Bunch (Melbourne)
May 2008 – September 2012: Freelance Creative Director/Senior Copywriter (Melbourne & Sydney)
Collaborations with Imagination; KOJO; Graffiti; ABT/Precinct; Immediacy; Bunch
February 2007 - May 2008: Creative Director, Jack Morton Worldwide (Melbourne)
November 2004 - December 2006: Creative Director, Jack Morton Worldwide (London)
January 1999 - November 2004: Senior Writer, Imagination (London)
December 1996 - December 1998: Copywriter, The Body Shop (London)
March 1994 - November 1996: Copywriter, FCB (Johannesburg)