Hi. I'm Paul, a Creative Director with almost 25 years experience helping brands connect, communicate and engage with audiences of every size and type.
Now living in Melbourne, I’ve worked in a wide range of agencies in South Africa, the UK and Australia that have championed the power of advertising, issue-led marketing, PR, events, experiential marketing, brand experiences, activations, shopper marketing and more.
As the media landscape continues to fragment, powerful ideas that transcend and cross these traditional boundaries are needed more than ever. A firm believer in the power of creativity, curiosity and collaboration, I use all my diverse experience to help businesses find interesting, unexpected, memorable and effective ways to bring their story to life and connect with their various audiences, regardless of the media involved.
Some of the skills I bring to the table:
- Creative strategy & direction
- Integrated communications (B2B & B2C)
- Brand storytelling & execution
- Experiential creative concepts & design
- Copywriting & Scriptwriting
This site’s designed to give you a better idea about who I am, what I’ve done, who I’ve done it for and how I think.
If you like what you see, drop me an email or give me a call.