Bentley Motors wanted to connect with a new audience by creating a touring exhibition that would bring to life its rich history and the fascinating mavericks that helped shape the brand.
Designed to showcase the unique nature of the most luxurious carmaker in the world, we researched, designed and built a multi-sensory ‘Gallery of Extraordinary’ featuring the beautiful vehicles and 21 little-known stories that I wrote about the extraordinary craftsmanship, characters and racing heritage that have made the Bentley marque so distinctive.
The Gallery toured across Australia, connecting with younger, aspirational audiences who had a perception of Bentley as an older, more staid brand and was such a success it has since been rolled out across Asia.