Swedish cider brand Kopparberg wanted to use the prestigious Portsea Polo as part of its Australian launch and to showcase its unique Swedish heritage and quirky personality.
Faced with competition at the polo from much bigger brands (and much bigger budgets), we opted for cost-effective theatre-style set techniques to recreate an icon from the curious little town of Kopparberg that featured in the ATL campaign - its beautiful and distinctive town hall.
Fun, colourful and, by far, the most visible marquee, the experience was a huge success. Featuring heavily in social and mainstream media coverage, it was later shared by Kopparberg as a best practise case study with other markets worldwide.