The CommBank Tour is an award-winning travelling experience created by Commonwealth Bank by brand experience agency Imagination and exhibition fabricators, The Exposure Group.
Travelling through regional New South Wales, Queensland and Victoria, it brings financial education, scam-protection workshops and community support directly to regional audiences.
At its heart is a custom-converted bus, with a series of engaging and interactive financial fitness games as well as an immersive VR experience featuring simulated scam-detection challenges.
I worked closely with the wider Imagination team (designers, producers, technical directors and more) to help bring the idea to life, writing copy for all the activations, collateral and environments, scripting the interactive elements, and shaping a consistent voice across every touchpoint.